At Massachusetts stores, the demise of the penny is adding up to one big headache

At Massachusetts stores, the demise of the penny is adding up to one big headache


As the one-cent coin hastens its long march toward obsolescence, Julio’s Liquors in Westborough has entered an era of penny-pinching.

A sign at the checkout counter — next to the leave-a-penny, take-a-penny dish — implores customers to sell their pennies to the store, instead, for their value in paper cash.

The notice went up, said store owner Ryan Maloney, after the US Treasury Department terminated the production of the penny last year, citing rising costs and disuse. This inevitably led to shortages at retailers, including Julio’s, which are now tasked with devising their own methods of negotiating cash transactions without the coins.

With little government guidance on how to lawfully undertake the transition, and loath to give up even a few cents by rounding transactions down to the nearest nickel, Maloney is instead trying to kick the coin jar down the road.

“We’re sort of hoarding,” said Maloney, who has run Julio’s since 2000, “so that we don’t have to deal with this problem.”

Owner Ryan Maloney holds his penny jar.

It’s a problem playing out in cash registers across Massachusetts and the country as the realities of a penniless future begin to present themselves.

When Canada phased out its one-cent coin a little more than a decade ago, it offered retailers and consumers a clear path forward, suggesting that cash transactions be rounded up or down to the nearest nickel — $1.61 and $1.62 become $1.60, while $1.63 and $1.64 become $1.65 — with sales tax applied before rounding. In Massachusetts, retailers say they have been given little such direction from the federal or state government, bringing about a patchwork of solutions as stores try to navigate the changing tides of change on their own.

“I didn’t really think it was going to cause much of an issue, but then it started causing an issue,” said Sara-Ann Turner, a cashier at Warren Hardware in the South End. The shop has begun rounding transactions to the nearest five-cent increment when customers don’t have exact change, which has left some shoppers feeling nickel-and-dimed when the sum comes down in the store’s favor.

The penny remains legal tender, with billions of the coin still in circulation — many likely sitting in jacket pockets, under couch cushions, and between sidewalk cracks. But the lack of fresh ones shipping out of the US Mint means that cash transactions will soon have to sidestep the one-cent coin. And even in an increasingly cashless economy, that’s no simple endeavor.

In a recent survey conducted by the Retailers Association of Massachusetts, 65 percent of members said they planned to take Canada’s recommended approach and round cash transactions up or down to the nearest nickel. The other 35 percent said they would always round down in the customer’s favor, a policy Dunkin’ has recommended for its franchisees. (The survey did not give respondents the option to say they would always round up.)

As pennies grow fewer, Dunkin' has advised its franchisees to round up its change to the nearest five-cent increment in cash transactions where the customer doesn't have exact change.

But any rounding policy stores choose risks running afoul of a tangle of bureaucratic regulations, said Jon Hurst, president of the Retailers Association of Massachusetts. Consider, for instance, a Massachusetts law that prohibits surcharges on customers who use credit cards over cash, or the federal statute that mandates food stamp customers be charged the same as those using cash.

“The sellers just need some guidance, number one, and number two, some protection,” Hurst said.

In a letter in early December, Massachusetts Senator Elizabeth Warren and California Representative Maxine Waters sought answers from the heads of the Treasury Department, the Federal Reserve, and the US Mint, writing that the absence of guidance could “risk worsening inconsistencies in customer transactions, uncertainty in pricing approaches, legal compliance, tax calculations, and more.”

Late last month, the Treasury Department published a frequently-asked-questions webpage that pointed to the technique of rounding to the nearest nickel but ultimately passed the buck to states, which it said “will approach this issue differently based on unique considerations.”

Both chambers of Congress have introduced bipartisan federal legislation, called the Common Cents Act, that would codify for US businesses the same rounding practices as Canada recommended, but progress for the bills appears to have stalled.

A die for a penny press, at the US Mint in Philadelphia.

And while states including Georgia and Utah have come out with basic guidelines for retailers — leaving rounding decisions up to individual merchants but clarifying that sales tax should be applied before rounding — Massachusetts has yet to do the same.

In a statement, a Massachusetts Department of Revenue spokesperson said the office is “considering what if any guidance is needed.”

The Massachusetts attorney general’s office said any legal changes to retailers’ practices would have to come from lawmakers.

“It’s more involved than any of us thought it would be on the first glance,” said state Representative Tackey Chan, who is looking into the penny issue.

Merchants may soon get some temporary relief, thanks to the Federal Reserve, which distributes coins to banks. This week, all seven of the Federal Reserve bank distribution sites in the Boston district will once again accept deposits of pennies from banks, a move the Fed said it made “to better support the circulation of pennies for commercial activity.” This may eventually allow banks to order the coins again, which could then allow supply to trickle down to retailers.

Amid all the unknowns, Julio’s isn’t the only one trying to put off the inevitable. In November, the supermarkets Price Chopper and Market 32 held a promotion in which customers could bring in pennies and receive double their value in a gift card to the grocers. The event amassed roughly 20 million pennies, or $200,000, according to director of customer service Michele McKeever — about $11,900 of which came from the chains’ 14 Massachusetts stores.

In November, Price Chopper and Market 32 held a promotion offering customers a deal on their pennies.

“We were hoping that we could buy some time and get legislation passed to give us clear direction,” McKeever said.

For stores that have already begun their own rounding policies, there can be growing pains as they explain the new system to clientele. Turner, the Warren Hardware cashier, said she dealt with one customer who grew particularly upset at being shortchanged.

“‘I work hard for these two pennies,’” Turner recalled the customer saying.

Andrea Pendergast, co-owner of the Cape Cod Package Store Fine Wine & Spirits in Centerville, is also worried about inadvertently driving away business.

“We end all of our pricing with nine,” she said, a common consumer psychology trick known as charm pricing. Rounding up to the next dollar, she knows, would “look, psychologically, from a customer standpoint, like maybe the prices are going up.”

While some retailers are concerned about the effects of rounding policies on their profits, research from the Federal Reserve Bank of Richmond last year estimated that rounding to the nearest nickel would end up costing shoppers, not retailers, about $6 million annually. This was because, the researchers found, prices tended to end on digits that would round up.

Nevertheless, Maloney, the Julio’s Liquors owner, worries about the potential hit to his bottom line once his penny-pinching days run out. Choosing to always round down could cost him the equivalent of a part-time employee’s pay.

“I know everybody’s going to say, ‘It’s just pennies,’” he said. “I go, ‘Yes, but pennies add up.’”

Julio’s Liquors in Westborough is offering to convert customers' pennies into paper cash.

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