Trump's "Department of War" rebrand could cost $125 million

Trump's "Department of War" rebrand could cost $125 million


Rebranding the Department of Defense as the Department of War will cost between $10 million and $125 million — but could cost hundreds of millions more if lawmakers make it official, according to the Congressional Budget Office (CBO).

Why it matters: The name change is part of a larger overhaul of the U.S. military sought by the Trump administration, which has emphasized physical appearances and wartime messaging while seeking a record setting $1.5 trillion military budget.


Driving the news: The CBO detailed its findings Wednesday in a letter to Sen. Minority Leader Chuck Schumer (D-N.Y.) and Sen. Jeff Merkley (D-Ore.).

  • The office cautioned its estimate is "uncertain," however, because the Pentagon declined to share information about its implementation.

The fine print: Total costs will vary based on how quickly and widely the "War" nomenclature is adopted, including on signs, letterheads and websites. (What was once defense.gov is now war.gov.)

  • A report obtained by the CBO lists $1.9 million in renaming costs across five organizations within the Office of the Secretary of Defense for items such as flags, plaques, badges and training materials.
  • But that report "may underestimate how much the name change has cost DOD to date," the CBO said.

What they're saying: "Simply put: Trump does not have the authority to rename DOD without an act of Congress," Merkley said in a statement.

  • "This move is performative government at its worst and does nothing to advance national security or help service members and their families."

The big picture: Some of the administration's most ambitious projects — like the Golden Dome missile shield and the Golden Fleet naval revitalization — come with ready-for-market names.

Go deeper: Trump's Cabinet of main characters

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