LIV Golf Is Losing Its $5 Billion Battle With the PGA Tour

Bloomberg Markets • Jan 15, 2026 • 1 min read

The first tournament from Saudi-backed LIV Golf Ltd. teed off more than three and a half years ago at a country club in North London. The winner would bank $4.75 million, the largest payday in pro golf history. Traffic signs warned of throngs of fans clogging the roads.